Generative Engine Optimisation
Getting your brand cited by generative AI engines including ChatGPT, Perplexity, Google AI Mode and Gemini.
UK AI SEO Specialists · Founded 2022
AI SEO Agency for ChatGPT, Gemini, Perplexity & Google AI Overviews
AI SEO Giants is a UK AI SEO agency specialising in Generative Engine Optimisation, Answer Engine Optimisation and LLM SEO. We engineer brand entities, technical infrastructure and citation authority so AI search engines surface, cite and recommend your business to UK buyers.
- Specialists in GEO, AEO and LLM SEO
- UK-based, UK GDPR compliant
- Weekly visibility tracking across ChatGPT, Gemini, Perplexity, Claude & AI Overviews
ChatGPT
Gemini
Perplexity
Claude
AI Overviews
Copilot
Engines We OptimiseFull AI search coverage
AI Citation Tracker
Sample client · 6 engines tracked14×ChatGPT citations/mo
+312%AI-referred sessions
#1Perplexity share
Share-of-AI-voice growing: 78%
Featured result · Employment law
7-month engagement+428%AI Overviews citations
£94kAttributed revenue
Trusted by UK brands in:
Read client reviews →
- Legal Services
- Fintech
- B2B SaaS
- Ecommerce
- Cybersecurity
- Healthcare
60+UK & international brands served
9yrFounder SEO experience
6AI engines tracked weekly
2022Year founded · UK
01What We Do
What Is an AI SEO Giants?
An AI SEO Giants is a specialist firm that optimises websites, content and brand entities so they are cited, surfaced and recommended by AI search engines including ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. AI SEO Giants combines traditional SEO foundations with Generative Engine Optimisation, Answer Engine Optimisation and LLM SEO — the three disciplines that together build AI search visibility.
A traditional SEO agency helps you rank on Google's blue-link results. An AI SEO Giants goes further — we make sure your brand appears inside the answers AI tools give to users, where the buying decision is now being made. Learn more about AI SEO Giants →
Answer Engine Optimisation
Capturing direct answers in featured snippets, voice search results, and AI-generated answer boxes.
LLM SEO
Influencing how large language models retrieve and reference your brand across retrieval and training pipelines.
Entity Optimisation
Strengthening your brand signal in the Knowledge Graph, Wikidata, and across AI training data sources.
Technical AI SEO
Configuring llms.txt, schema markup, and crawl access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
AI Visibility Tracking
Weekly citation monitoring across ChatGPT, Gemini, Perplexity, Claude and AI Overviews with share-of-voice reporting.
02How We Differ
AI SEO vs Traditional SEO
Traditional SEO targets Googlebot and Bingbot. AI SEO targets a different set of crawlers — GPTBot from OpenAI, ClaudeBot from Anthropic, PerplexityBot from Perplexity AI, and Google-Extended from Google — each feeding a different AI engine. The two disciplines reinforce each other; they do not replace each other.
| Aspect | Traditional SEO | AI SEO | |
|---|---|---|---|
| Goal | Rank on Google's blue links | Get cited in AI answers | |
| Targets | Googlebot, Bingbot | GPTBot, ClaudeBot, PerplexityBot, Google-Extended | |
| Measures | Rankings, traffic, conversions | Citations, share of voice, AI visibility | |
| Content focus | Keywords | Entities, semantic depth, information gain | |
| Authority signals | Backlinks | Backlinks + brand mentions + Wikipedia + third-party citations | |
| Time horizon | 6–12 months | 60–90 days for early signals; 6–12 months for compounding |
03Our Services
AI SEO Services
AI SEO Giants delivers a complete suite of services engineered to make your brand visible, citable and recommended across every modern AI search surface. Each service has a dedicated specialist page covering scope, deliverables and methodology.
SEO for AI Search
The complete discipline of optimising your brand for visibility across AI-powered search platforms — covering every engine and every citation surface.
SEO for AI Search →Generative Engine Optimisation (GEO)
Get your brand cited by generative AI engines. Entity refinement, structured data, citation strategy and content engineered for retrieval-augmented generation.
GEO services →Answer Engine Optimisation (AEO)
Position your brand as the direct answer in featured snippets, People Also Ask boxes, voice search results and AI-generated answers.
AEO services →LLM SEO
Influence how large language models cite, reference and recommend your brand across training data and retrieval pipelines.
LLM SEO services →Google AI Overviews Optimisation
Engineer your content to be cited above position one in Google AI Overviews and AI Mode — E-E-A-T signals, schema and information-gain strategy.
AI Overviews service →ChatGPT Search Optimisation
Get recommended in ChatGPT responses. GPTBot accessibility, citation pattern building and conversational content optimisation.
ChatGPT optimisation →Perplexity AI Optimisation
Optimise for PerplexityBot and the Sonar models. Citation-specific patterns, source-authority signals and Pages visibility.
Perplexity optimisation →Google Gemini Optimisation
Build visibility in Google's AI assistant. Entity optimisation, Knowledge Graph presence and Gemini-specific retrieval signals.
Gemini optimisation →Anthropic Claude Optimisation
Ensure ClaudeBot can access and cite your content. Structured for retrieval and recognised as an authoritative source by Anthropic's models.
Claude optimisation →AI Search Visibility & Audit
Complete visibility audit and weekly tracking across ChatGPT, Perplexity, Gemini, Claude and AI Overviews. Share-of-voice benchmarking and roadmap.
Visibility tracking →AI Local SEO
Google Business Profile optimisation, local citation building and LocalBusiness schema for AI-driven local search visibility.
Local AI SEO →AI SEO Consulting
Strategic direction for in-house teams — roadmaps, training, audits, and ongoing advisory from a senior AI SEO strategist.
AI SEO consulting →04Vertical Expertise
Industries We Serve Across the UK
AI SEO is not one-size-fits-all. We deliver vertical-specific strategies for UK industries where AI search visibility translates directly into revenue and qualified pipeline.
AI SEO for UK SaaS Companies
B2B SaaS buyers research tools through ChatGPT and Perplexity before requesting demos. We position your SaaS brand as the recommended option in AI answers.
AI SEO for UK Ecommerce Brands
Product discovery is shifting to AI assistants. We optimise category pages, product pages and review structures so your ecommerce brand wins citations in AI shopping queries.
AI SEO for UK Law Firms
We build the entity authority and content depth that gets your law firm cited for legal queries in ChatGPT, Gemini and Google AI Overviews — within SRA boundaries.
AI SEO for UK Small Businesses
Focused, ROI-driven AI SEO for independent businesses — local entity strength, GBP optimisation, and citations in "near me" AI recommendations.
AI SEO for UK B2B Technology
Long sales cycles begin with AI-assisted research. We make your B2B brand the trusted reference across the consideration stage.
AI SEO for UK Financial Services
FCA-compliant E-E-A-T and citation patterns AI engines need to recommend financial brands to high-intent users — fintech, wealth, broking, advisers.
UK-Wide Remote Delivery
Most engagements run remotely with quarterly on-site workshops where required.
05UK-Wide Coverage
AI SEO Services Across the United Kingdom
AI SEO Giants delivers AI SEO services to brands across England, Scotland, Wales and Northern Ireland. Our UK-wide coverage reflects regional search behaviour, local market context and UK regulatory frameworks under GDPR and the Data Protection Act 2018.
London & South East
London · Reading · Brighton · Surrey · Kent · Oxford · Cambridge
South West England
Bristol · Bournemouth · Bath · Cheltenham · Exeter · Plymouth
Midlands
Birmingham · Nottingham · Leicester · Coventry · Derby · Stoke-on-Trent · Shropshire
North West & Yorkshire
Manchester · Liverpool · Leeds · Sheffield · Newcastle · York · Hull · Bradford · Preston · Chester · Lancaster
Scotland
Glasgow · Edinburgh · Aberdeen · Dundee · Inverness
Wales
Cardiff · Swansea · Newport
Northern Ireland
Belfast · Derry
06Our Process
How AI SEO Giants Delivers — Our Six-Stage Methodology
Our AI SEO methodology is built on holistic SEO principles, entity-first content engineering, and the technical infrastructure modern AI engines use to retrieve and cite content. Every engagement follows the same six-stage process.
- 1
Stage 1 — AI Visibility Audit & Baseline
We benchmark where your brand currently appears (or doesn't) across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. We measure citation frequency, share of voice, sentiment and competitive gaps. You start every engagement knowing exactly where you stand.
- 2
Stage 2 — Entity & Topical Authority Mapping
We map the entity territory you must own — every concept, attribute and predicate within your category. This becomes your topical map: the foundation of compressed historical data publishing and long-term topical authority.
- 3
Stage 3 — Technical AI SEO Implementation
We configure llms.txt, robots.txt for AI crawlers, schema markup (Organisation, LocalBusiness, FAQPage, HowTo, Article, Speakable), structured data validation and Core Web Vitals. We make sure GPTBot, ClaudeBot, PerplexityBot and Google-Extended can all access and parse your content properly.
- 4
Stage 4 — Content Engineering & Publication
We produce content engineered for entity coverage, semantic density, information gain and AI citation. Every piece is structured for retrieval-augmented generation and aligned with E-E-A-T standards under Google's Helpful Content System.
- 5
Stage 5 — Authority & Citation Building
We build the brand mentions, third-party citations, and Wikipedia and Wikidata presence that AI engines weight as authority signals. Authority isn't built through backlinks alone — it's built through your entity stack across the entire web. This is what separates ranking from being recommended.
- 6
Stage 6 — Performance Tracking & Refinement
We track your AI visibility weekly across every major engine, monitor citation patterns, measure share of voice growth, and refine the strategy based on real retrieval data — not vanity metrics.
07Proven Results
Featured AI SEO Case Study
AI SEO success isn't measured in vanity rankings — it's measured in citations, share of voice and qualified pipeline. Here's a recent UK engagement.
Legal Services
Employment Law Firm Becomes the Cited Source in Google AI Overviews
+428%Google AI Overviews citations
+67%Qualified enquiries year-on-year
£94kAttributed new-client revenue
The Challenge
A South East England employment law firm was strong on traditional Google rankings but invisible in Google AI Overviews. Higher-intent users researching "constructive dismissal UK" were being given direct answers citing two larger national firms — never our client.
What We Did
- Audited 90 existing legal guide pages for E-E-A-T signal gaps, particularly authorship and credential transparency
- Rewrote 24 priority pages with full Article schema, including authoritative author entities and named legal credentials
- Built solicitor profile pages with full Person schema and E-E-A-T credentials for each fee-earner
- Secured 11 third-party citations across UK legal media, HR publications and industry press
- Created an evergreen UK employment law library — 40 question-format guides optimised for AEO
08Client Testimonials
What UK Brands Say About Working With Us
"Daniel and the team got us cited by ChatGPT for the exact buyer queries our sales team was struggling to win. We had strong Google rankings but were invisible in AI search. Within four months that flipped — Perplexity now cites us first in our category."
Emma HollowayHead of Growth, UK B2B SaaS
"We engaged AI SEO Giants for a Google AI Overviews visibility audit and ended up signing for the full retainer. The depth of their understanding of how AI engines actually retrieve content was different to anything we'd seen from generalist SEO agencies."
David RowntreeMarketing Director, UK Fintech
"Our employment law guides now appear as the cited source in Google AI Overviews for queries our partners considered impossible to win against the national firms. The structured authorship work alone has been worth the engagement."
Jennifer ThornePractice Manager, UK Employment Law Firm
✓Trust & Standards
Built on Verifiable Standards
Compliance, technical standards and the AI crawlers we configure for — the foundations behind every AI SEO Giants engagement.
UK Compliance
ICO RegisteredInformation Commissioner's Office
Check ICO register
UK GDPR CompliantData Processing Agreement on request
DPA 2018UK Data Protection Act 2018
Client Proof
Client reviewsRead client reviews →
Case studiesView all AI SEO case studies →
+428%
UK & international brands servedSince 2022
60+
Founder SEO experienceDaniel Ashford
9yr
Standards We Build To
Schema.org Structured DataOrganisation, LocalBusiness, FAQPage, HowTo, Article, Speakable
Google E-E-A-THelpful Content System aligned
Core Web VitalsPerformance & page experience
llms.txtAI crawler guidance file
robots.txt for AI CrawlersCrawl access configuration
Knowledge Graph & WikidataEntity optimisation
AI Crawlers We Configure For
OpenAIGPTBot · OAI-SearchBot
AnthropicClaudeBot
Perplexity AIPerplexityBot
GoogleGoogle-Extended
Engines Tracked Weekly
ChatGPT
Gemini
Perplexity
Claude
AI Overviews
Copilot
09Meet the Founder
Daniel Ashford — Founder of AI SEO Giants
AI SEO Giants is led by specialists with deep, verifiable expertise in holistic SEO, generative engine optimisation and AI search visibility. Every client engagement is led by a named senior strategist.
Daniel Ashford has nine years of experience in SEO and digital marketing, with a specialist focus on Generative Engine Optimisation, Answer Engine Optimisation and holistic SEO methodology. He founded AI SEO Giants in 2022 after six years in senior SEO roles at two UK digital agencies, where he led organic search strategy for B2B SaaS, fintech and professional services clients across the United Kingdom.
Every client engagement at AI SEO Giants is led directly by Daniel. There are no account managers, no offshore delivery teams, and no templated work. Daniel personally produces the initial AI visibility audit, builds the topical strategy, and remains the named contact throughout the engagement.
"I founded AI SEO Giants because UK brands deserved specialists who actually understood how ChatGPT, Perplexity and Google AI Overviews retrieve and cite content — not generalist agencies that bolted 'AI SEO' onto their service list overnight. My name is on every deliverable. That accountability is the entire point."
UK GDPR Compliant
ICO Registered
DPA 2018
UK Compliance & Data Protection
AI SEO Giants operates under UK GDPR and the UK Data Protection Act 2018. We are registered with the ICO (Information Commissioner's Office) and provide a Data Processing Agreement to every client on request. This matters most for clients in regulated industries — finance, legal, healthcare, insurance — where data handling standards directly affect whether they can engage an agency.
Key Fact: All UK organisations that handle personal data must register with the ICO and comply with the UK GDPR. (Source: ICO official website)
10FAQs
AI SEO — Frequently Asked Questions
Six common questions from UK marketing leaders. For the full FAQ covering pricing, onboarding, reporting and engagement specifics, see our complete AI SEO FAQ page.
See the full FAQ →Q1What is an AI SEO Giants?
Q2How is AI SEO different from traditional SEO?
Traditional SEO targets ranking on Google's blue-link results. AI SEO targets being cited, surfaced and recommended inside AI-generated answers from large language models. Traditional SEO measures rankings; AI SEO measures citation frequency, share of voice in AI responses and brand recommendation rate.
Q3Can AI SEO get my brand cited in ChatGPT?
Yes. ChatGPT search optimisation uses entity optimisation, citation strategy, technical accessibility for GPTBot and OAI-SearchBot, and authority signal building to influence whether ChatGPT cites your brand. Initial citations typically appear within 60–90 days of strategic implementation.
Q4How long does AI SEO take to show results?
Initial AI visibility improvements typically appear within 60–90 days of implementation. Compounding citation growth and share-of-voice gains continue over 6–12 months as authority signals strengthen across third-party sources and as new LLM model versions train on improved content.
Q5Do I still need traditional SEO if I do AI SEO?
Yes. Google still drives the majority of search volume in most UK categories, and AI engines weight many of the same authority signals traditional SEO builds. The two disciplines reinforce each other; they don't replace each other.
Q6How do we get started with AI SEO Giants?
Book a free AI Visibility Audit through our contact page. We benchmark your current AI search presence within five working days and present findings in a one-hour strategy call. From there, choose audit, consulting or full retainer — see our pricing.
●Free AI Visibility Audit
Ready to Get Your Brand Cited by AI Search Engines?
AI search visibility is a window — not a permanent door. The brands establishing entity authority now will compound their advantage as AI engines mature. Book a free AI Visibility Audit and we'll benchmark where your brand appears across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — and show you exactly what it takes to win citations in your category.
AI citation slots are filling — early movers build the compounding advantage