Meet the AI SEO Agency Team | UK's Specialist GEO, AEO & LLM SEO Consultants
Meet the Team

The Specialists Behind Your AI SEO Strategy

Every engagement at our AI SEO agency is led by a named senior strategist — not handed off to junior account managers or anonymous offshore teams. The person you meet on the discovery call is the person doing the work.

Home › Team
Founder & Lead Strategist

The Person Who Leads Every Engagement

Daniel Ashford founded AI SEO Agency in 2022 to give UK brands a specialist partner who genuinely understands how generative AI engines retrieve and cite content. He personally leads every client engagement.

DA
Daniel Ashford
Founder & Lead AI SEO Strategist · 9 Years Experience · UK AI SEO Specialist
Daniel Ashford has nine years of experience in SEO and digital marketing, with a specialist focus on Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and holistic SEO methodology. He founded AI SEO Agency in 2022 after six years in senior SEO roles at two of the UK's most respected digital agencies, where he led organic search strategy for B2B SaaS, fintech, legal services, and professional services clients across the United Kingdom.
Every client engagement is led directly by Daniel. There are no account managers, no offshore delivery teams, and no templated work. Daniel personally produces the initial AI visibility audit, builds the topical strategy, and is the named contact on every account throughout the engagement.
Experience: Delivered AI SEO and search visibility campaigns for 60+ UK and international brands across SaaS, fintech, legal services, cybersecurity, healthcare, and professional services. Previous roles: Head of SEO at a Manchester-based B2B agency (2019–2022); Senior SEO Strategist at a London performance agency (2016–2019). Founded AI SEO Agency in 2022.
"I founded AI SEO Agency because UK brands deserved specialists who actually understood how ChatGPT, Perplexity, and Google AI Overviews retrieve and cite content — not generalist agencies that bolted 'AI SEO' onto their service list overnight. Every campaign I run starts with a complete topical map and ends with measurable citation growth across the AI engines that matter to my clients. My name is on every deliverable. That accountability is the entire point."
Credentials & Certifications
  • Holistic SEO Practitioner — Koray Tuğberk GÜBÜR methodology training
  • Google Analytics GA4 Certified
  • Google Search Console Certified
  • SEMrush Certified — Technical SEO & Link Building
  • Schema.org Structured Data Specialist
  • BSc (Hons) Digital Marketing — University of Manchester, 2014
🏛️ Holistic SEO Practitioner 📊 GA4 Certified ⚙️ Schema.org Specialist 🎓 BSc Digital Marketing
Senior Specialists

The Team Executing Your AI SEO Campaigns

Every team member is a named specialist with deep, verifiable expertise in their discipline. No junior generalists. No outsourced delivery. Just senior practitioners who understand how AI search engines actually work.

RP
Rachel Pemberton
Senior GEO & Entity Strategist
7 years experience
Specialist in Generative Engine Optimisation, entity stack building, and Wikipedia/Wikidata authority signals. Rachel leads every entity audit and citation strategy at the agency, building the third-party signal patterns that LLMs weight as authority when deciding which brands to cite.
Core Specialisms
GEO Entity Stack Building Wikipedia/Wikidata Citation Strategy Knowledge Graph
AM
Aisha Mahmood
Lead Technical AI SEO Engineer
8 years experience
Specialist in technical AI SEO implementation — llms.txt configuration, schema markup deployment, and crawl accessibility for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Background in software engineering before transitioning to SEO, giving her deep technical understanding of how AI crawlers process web infrastructure.
Core Specialisms
llms.txt Schema Markup AI Crawler Access Structured Data Core Web Vitals
JC
James Carrick
Senior Content & AEO Strategist
6 years experience
Specialist in Answer Engine Optimisation, FAQ and HowTo schema, information-gain content engineering, and editorial oversight for E-E-A-T compliance. James produces and edits every long-form content piece for client engagements, ensuring content meets Google's Helpful Content System standards.
Core Specialisms
AEO FAQ Schema Information Gain E-E-A-T Content Engineering
PR
Priya Raghavan
AI Visibility Analyst
5 years experience
Specialist in AI visibility tracking, citation share-of-voice measurement, and weekly performance reporting across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Priya runs the agency's tracking stack and produces every client report — ensuring you always know exactly where your brand stands across every AI platform.
Core Specialisms
AI Visibility Tracking Share of Voice Cross-Platform Analytics GA4 Citation Monitoring
OW
Oliver Wickham
Authority & Citation Specialist
6 years experience
Specialist in digital PR, brand mention building, and third-party citation acquisition across high-authority UK and international publications. Oliver runs the agency's authority-signal programme — building the external validation signals that LLMs treat as the deciding factor between equally-optimised sources.
Core Specialisms
Digital PR Brand Mentions Citation Acquisition Authority Signals Third-Party Validation
SH
Sophie Halloran
Client Strategy & Onboarding Lead
5 years experience
Specialist in client onboarding, topical map facilitation, and 90-day roadmap delivery. Sophie ensures every new engagement gets to baseline strategy within seven working days and runs the kickoff workshops that align your team with ours from day one.
Core Specialisms
Client Onboarding Topical Mapping 90-Day Roadmap Strategy Workshops Project Management

🤝 Join Our Growing Team

We're always looking for exceptional AI SEO specialists, GEO strategists, and technical SEO engineers who want to work at the cutting edge of generative search. UK-based, remote-friendly, and committed to honest, measurable work.

Contact Us About Opportunities →
Work With Our Team

Ready to Meet the Specialist Who Will Lead Your Account?

Book a free AI Visibility Audit. You'll meet the senior strategist who will personally lead your engagement — not a sales team. We'll benchmark your brand's current visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, and show you exactly what it takes to get cited in your category.

Book Your Free AI Visibility Audit → Learn More About Our Agency